Last updated: 21/02/2026
Abundance Lane Collective and associated brands including Well Mama Village and Keep It Simple Swaps ("we", "us", "our") respect your privacy and are committed to protecting your personal information in accordance with the Australian Privacy Act 1988 (Cth).
This policy explains how we collect, use and protect your information when you use our website, products and services.
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1. What Information We Collect
We may collect personal information including:
Information you provide directly
• name
• email address
• billing address
• purchase history
• account login details
• messages you send us
Information collected automatically
• IP address
• browser type and device information
• pages visited and time spent on site
• referral links
• cookies and tracking data
Payment information
Payments are processed securely via third-party payment providers. We do not store full credit card details.
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2. How We Collect Information
We collect information when you:
• subscribe to emails or download a free resource
• purchase a product
• create an account
• contact us
• participate in a course
• browse our website (via cookies/analytics)
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3. Why We Collect Your Information
We use your information to:
• provide access to purchases
• deliver downloads and courses
• send transactional emails (receipts, login details)
• send newsletters and educational content
• improve our website and offerings
• respond to enquiries
• meet legal obligations
We will not sell your personal information.
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4. Marketing Communications
By subscribing or downloading a resource you agree to receive emails from us.
You can unsubscribe at any time using the link in any email.
We only send content we believe is relevant to our community.
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5. Cookies & Tracking
Our website uses cookies and similar technologies to:
• remember preferences
• analyse website traffic
• improve user experience
• measure marketing performance
You can disable cookies in your browser settings.
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6. Third-Party Services
We may use trusted third-party services to operate our business, including:
• payment processors (e.g. Stripe, PayPal)
• email marketing platforms
• course hosting platforms
• analytics tools (e.g. Google Analytics)
• affiliate tracking systems
These providers only receive the information necessary to perform their services and are responsible for their own privacy practices.
We are not responsible for the privacy policies of external websites linked on our site.
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7. Affiliate Links
Some links may be affiliate links. If you click and purchase, the provider may track the referral.
This tracking is handled by the third-party platform and subject to their privacy policies.
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8. Storage & Security
We take reasonable steps to protect your information from misuse, interference, loss and unauthorised access.
However, no online transmission is completely secure and you provide information at your own risk.
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9. Access & Correction
You may request access to or correction of your personal information by contacting us.
We will respond within a reasonable timeframe as required by Australian law.
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10. Data Retention
We retain personal information only as long as necessary to provide services, meet legal obligations, and resolve disputes.
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11. Children’s Privacy
Our content is intended for adults. We do not knowingly collect personal information from children under 16.
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12. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be posted on this page.
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13. Contact
For privacy enquiries or requests: